A Bit of History?
The three Goldberg brothers, Norman, Hiram, and Max, invented and developed the first automobile air conditioner.
On July 17, 1946, the temperature in Detroit was 97 degrees. The three brothers walked into old man Henry Ford's office and sweet-talked his secretary into telling him that three gentlemen were there with the most exciting innovation in he auto industry since the electric starter.
Henry was curious and invited them into his office. They refused and instead asked that he come out to the parking lot to their car.
They persuaded him to get into the car, in which it was about 130 degrees. They then turned on the air conditioner and cooled the car off immediately. The old man got very excited and invited them back to his office, where he offered them three million dollars for the patent.
The brothers refused, saying they would settle for two million, but they wanted the recognition by having a label, "The Goldberg Air-Conditioner," on the dashboard of each car that it was installed in.
Now, old man Ford was more than just a little anti-Semitic, and there was no way he was going to put the Goldbergs' name on two million Fords.
They haggled back and forth for about two hours and finally agreed on four million, and that just their first names would be shown.
And so to this day, all Ford air conditioners show Norm, Hi, and Max on the dashboard.